CAMPAIGN PERFORMANCE+42%PIPELINE
Campaign Optimization
Actual vs. forecast, channel performance, attribution and efficiency analysis leading to a clear budget recommendation.
DIGITAL MARKETING · STRATEGY · CREATIVE
A portfolio focused on analytics, ad campaigns, copywriting, SEO, content, video and marketing strategy.
Explore my work ↓01 / SELECTED WORK
A framework for showing the thinking behind the work — not just the finished output.
Actual vs. forecast, channel performance, attribution and efficiency analysis leading to a clear budget recommendation.
Traffic, acquisition, search visibility and conversion opportunities translated into an actionable plan.
Audience, offer, creative, copy, budget allocation and performance measurement for a multi-channel campaign.
Copy built around a clear customer problem, a specific benefit and a reason to act.
Website, landing-page and ad copy focused on positioning, clarity, persuasion and conversion.
Positioning, audience thinking, content pillars and measurement.
Short-form concepts, editing, storytelling and social-first creative.
02 / CAPABILITIES
KPIs, dashboards, attribution, forecasting and performance analysis.
EXCEL · POWER BI · GA4Segmentation, targeting, positioning, campaigns and business goals.
STP · FUNNELS · BRANDCopywriting, content concepts, video editing and visual storytelling.
COPY · CANVA · VIDEOPaid advertising, SEO, experimentation and conversion optimization.
SEO · PAID · TESTINGABOUT
I'm Jamie, a digital marketer interested in the point where data, strategy and communication come together.
This portfolio is a living collection of projects, experiments and case studies — showing not just what I made, but why I made it and what I learned.